Nusair, K., Hua, N., Ahmed, O. & Butt, I. (In Press 2016). Theoretical Framework of eWOM Against the Backdrop of Social Networking Websites. Journal of Travel & Tourism Marketing.
Butt, I. (2016). Antecedents and Consequences of Customer Loyalty in Qatar. Journal of Global Business Issues.
Butt, I. (2016). Corporate Social Responsibility and Consumer Buying Behavior in Emerging Market – A Mixed Method Study. International Journal of Business, 11 (7).
Butt, I. (2016). Consumer Evaluation of Date By-Products for Exports – A Quasi Experimental Study. International Journal of Applied Economics, 14 (6).
Butt, I. & Siddiqui, M. (2016). Informational and Functional Export Barriers Faced by SMEs in Emerging Economy. Global Journal of International Business Research, 10 (3).
Butt, I., Tabassam, S., Chaudhry, N. & Khaldoon, N. (2016). Using Technology Acceptance Model to Study Adoption of Online Shopping in an Emerging Economy. Journal of Internet Banking and Commerce, 21 (2).
Butt, I. (2015). Themes of Study in Manufacturing Strategy Literature. International Journal of Operations & Production Management.
Butt, I. (2015). Research Methodologies and Publication Trends in Manufacturing Strategy. International Journal of Operations & Production Management, 1, 252.
Butt, I. (2013). Review of Awareness and Views on Branding Oman as a Nation. International Journal of Business Studies, 7 (20).
Butt, I. & Ateeq, A. (2012). Consumer Perceptions of Foreign Fast Food Restaurants in an Emerging Market. International Journal of Logistics Management.
Butt, I. (2011). Barriers to Adoption of Islamic Banking in Pakistan. Journal of Islamic Economics, Banking and Finance, 2 (3), 259-273.
Butt, I. & Freeman, K. (2011). A tri-country marketing project – preparing students for the realities of a global marketplace. Journal of Teaching in International Business.
Butt, I. (2010). Manufacturing Capability, Manufacturing Strategy and Firm's Performance. Academy of Business Journal, 5 (1), 77-94.
Butt, I. (2010). A Step towards Defining the Construct. Journal of Global Business Issues, 3 (2), 176-191.
Butt, I. (2009). Achieving Alignment Between Manufacturing and Marketing Through Positioning Strategy. Electronic Journal of e-Learning.
Butt, I. (2006). Place Image and Place Branding: What the Data Tells Us. Business & Society Review, 7 (8), 74-87.
Butt, I. (2011). Does 'Made in Canada' Matter, Draft. International Marketing, 3rd ed. P. Cateora, J. Graham, and N. Papadopoulos, 2011, 2nd ed. McGraw-Hill Ryerson, Canada.
Butt, I. (2011). The Milkman from Canada, Draft. " International Marketing, 3rd ed. P. Cateora, J. Graham, and N. Papadopoulos, 2011, 2nd ed. McGraw-Hill Ryerson, Canada.
Butt, I., Al Balushi, M. & Bhuian, S. (2016). Consumer Led New Product Development: A Preliminary Study of Date Syrup. Conference on Investment in Date and Palm Sector, The Directorate General of One Million Palm Tree Project, Diwan of Royal Court (May 23-25), Muscat, Oman.
Butt, I., Haq, S. & Al Said, F. (2014). Scale of religiosity for Muslims: An exploratory study. 5th Global Islamic Marketing Conference (Kuala Lumpur, Malaysia, April 22-24.
Butt, I. (In Press 2012). Thematic Developments in Manufacturing Strategy: A Content Analysis. Journal of Management Studies, Organization Studies, (9), 12.
Butt, I. (In Press 2012). Country specific trust as a barrier to e-shopping adoption a developing country perspective" in Proceedings, International Conference on Excellence in Business (University of Sharjah. International Interdisciplinary Business-Economics Advancement Conference, (9), 10.
Butt, I. (In Press 2011). Methodological Developments in Manufacturing Strategy: A Content Analysis", in Proceedings, Annual Conference of Administrative Science Association of Canada. Society for Information Technology & Teacher Education International Conference, 32 (7), 165-180.
Butt, I. (In Press 2010). Manufacturing Strategy Development: A Perspective of Senior Management in Canada", in Proceedings, Annual Conference of Administrative Science Association of Canada. Training workshops series 'Online course development'.
Butt, I. (2016). Brand Confusion and its Impact on Consumer Perceptions of Strong Brands (with Shahid Bhuian).
Butt, I. (2016). A Systematic Literature Review of Nation Branding (with Maha Balushi).
Butt, I. (2016). Testing Perceptions of Soft-Sell and Hard-sell Advertising appeals in Emerging Market Context: A comparison of Developed and developing countries (with Edwin Rajah).
Butt, I. (2016). Low Adoption of Islamic Banking in Pakistan: A Mixed Method Study, Foreman Journal of Economic Studies.
Butt, I. (2016). Sensory Properties, Usages, and Purchase-Importance Attributes of Date Syrup: Perspectives of Expatriate Consumers in Oman, an Arab Country, International Journal of Food Properties.
Butt, I. (2016). The Impact of Strategic Orientations on Development of Manufacturing Strategy and Firm's Performance, International Journal of Manufacturing Technology and Management.
Butt, I. (2016). State of Theoretical Developments in Manufacturing Strategy, International Journal of Operations and Production Management.
Butt, I. (2016). Non-Ethnocentric Consumers' Misclassifications of Country-of-Origins of Brands and Purchase Intentions.
Butt, I. (2016). Television advertising and children: methodological and publication trends, Young Consumers.
Butt, I. (2016). Scale of Religiosity for Muslims - A Mixed Method Approach,Journal of Islamic Marketing.
Butt, I., Shahid, B. & Al Balushi, M. (2016). Consumers' Preferences of Date Syrup: A Hidden Gem in the World's Natural Syrup Market.
Butt, I. (2016). Theoretical Developments in Manufacturing Strategy – A Systematic Literature Review (with Kamran Chatha, Mamoona Arshad and Shakeel Jajja).
Butt, I. (2016). Consumer Led New Product Development: A Preliminary Study of Date Syrup (with Shahid Bhuian and Maha Balushi).
Butt, I. (2016). Human Resource Management and Organization Performance: A Review of Methodologies and Publications, Abasyn Journal of Social Sciences..
Butt, I. (2016). The effects of TV Advertising on Children: Methodological and Publication Trends (with Tania Hasan).
Butt, I. (2016). How Internet Effects Children – A Systematic Literature Review (with Mahjabeen Rafay).
Butt, I. (2016). An Empirical Investigation of Factors Influencing the Development of Positioning Strategy (with Vinod Kumar, Uma Kumar and Samra Chaudhry).
Butt, I. (2016). Entrepreneurial Orientation & Managerial Perception of Export Activities in Emerging Market Context.
Butt, I. (2016). Aligning Business Education and Employer Expectations (with Khaldoon Nusair and Hamid).
Butt, I. (2016). The Impact of Ethical/Unethical Reputation on Bank Customers' Behavior.
Butt, I. (2016). Using Technology Acceptance Model to study Adoption of Online Shopping in Emerging Economy (with Sadia Tabassam, Neelam Gul Chaudhry and Khaldoon Nusair).
Butt, I. (2016). An Integrated Theory of Emerging Market Consumer Behavior: A Qualitative Investigation (with Maha Balushi).
Butt, I. (2016). The Effect of Religiosity on the Attitude towards Advertisement and Purchase Intention (with Tania Hassan).
Butt, I. (2016). A Systematic Literature Review of Convergence in Finance (with Nisar Ahmad and Amjad).
Butt, I. (2016). A Systematic Review of Content Analysis Research in Advertising (with Khadija Ajmal).
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Butt, I. (2016). Themes of Study in Manufacturing Strategy Literature.
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Butt, I. (2015). Research Methodologies and Publication Trends in Manufacturing Strategy.
Butt, I. (2013). Review of Awareness and Views on Branding Oman as a Nation.
Butt, I. (2012). Consumer Perceptions of Foreign Fast Food Restaurants in an Emerging Market.
Butt, I. (2012). Consumer Perceptions of Foreign Fast Food Restaurants in an Emerging Market.
Butt, I. (2011). A tri-country marketing project – preparing students for the realities of a global marketplace.
Butt, I. (2011). Barriers to Adoption of Islamic Banking in Pakistan.
Butt, I. (2010). Manufacturing Capability, Manufacturing Strategy and Firm's Performance.
Butt, I. (2010). Understanding the Concept of Positioning: A Step towards Defining the Construct.
Butt, I. (2009). Achieving Alignment Between Manufacturing and Marketing Through Positioning Strategy.
Butt, I. (2007). Factors for Successful E-Government Adoption: A Conceptual Framework.
Butt, I. (2006). Place Image and Place Branding: What the Data Tells Us.